The Goodwood Festival of Speed has become a firm favourite and a key date in our calendar for the past seven years. It’s one of those events where, for four days, you find yourself in a bubble. Fully immersed in a high-octane automotive  world, every turn reveals something extraordinary to film or photograph. The real challenge isn’t finding content — it’s trying not to fill endless memory cards and hard drives.

When MICHELIN didn’t renew its sponsorship deal with Goodwood, we did wonder if that might mark the end of our wild ride at FOS.

Thankfully, that wasn’t the case. We were approached by Influence eMobility — the world’s first and leading e-mobility PR agency, backed by global premium automotive specialists Influence Associates, who provide dedicated PR services to companies across the wider e-mobility ecosystem.

Our task was to create compelling daily social content for their client HiPhi, a luxury EV brand making its European debut at FOS with the Z Digital GT and Y Mid-Size SUV — vehicles that push the boundaries of design, technology, and performance.