“Off Grid Off Road” is a six-part YouTube series created for BF Goodrich featuring TV personality, adventurer, and engineer Jimmy De Ville as he undertakes the ambitious rebuild of the iconic BFG Land Rover Defender 110.

Captured over a 12-month period, the A7 team collaborated with Britpart, the world’s largest independent wholesaler of Land Rover parts, and Electric Classic Cars to transform this iconic vehicle into an EV-powered off-road machine, while maintaining the vehicle’s rugged character. The result is a cutting-edge, one-of-a-kind electric Land Rover Defender that sets itself apart in both performance and design.

The project also saw us deliver 9:16 social teaser content to build audience engagement ahead of the series launch, alongside high-impact imagery showcasing the finished BF Goodrich Land Rover 110, complete with its distinctive wrap and standout design features.